Web Affinity: Web site marketing in the UK

Marketing Your Website

OK, so you've built your website, what next? For sure, unless you advertise the presence of your website you won't get many visitors. So how do you go about advertising your web site?


	Examples of our Website design Take a look at some of our work.
	Website Optimisation What do you need to do to get great results.
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	Link Campaigns Need to build links to other websites to increase your ranking?

Make sure the major Search Engines find your website

The major search engines such as (Google, Yahoo etc.) will only find your website when they crawl the web. They do this by following links from other websites that carry your Web address on their Web pages. So how do you go about getting your Web site linked to other people's Web sites? There are different ways of achieving this, but it's generally a case of contacting the Web Master of your chosen Websites and asking them if they are prepared to carry a reciprocal Link Exchange. Basically, you agreed to link to their website and they agree to reciprocate. If you do this enough times, the search engines will then be able to find your website so they can index your pages.

How do potential clients find your website?

Of course, having built your Website, you are bound to make sure the Web address is included in any newspaper advertising and on business cards etc. This will certainly generate a degree of traffic, but the majority of people will try to find the goods and services you are offering by searching on one of the major Search Engines. It is therefore important you make sure your Web site is properly indexed. When the Search Engines trawl the Web, they 'cache' information in such a way that it can be indexed so people can find the content they are looking for later on. Therefore, it is important that your Web pages are optimized to ensure that your Web site appears towards the top of the Search Engines for the key words that are important to your business. This is called optimisation.

Pay per click advertising campaigns

Although you will want to make sure that you try and secure the best possible ranking in the major Search Engines, there is a way of making sure your website is noticed by your potential clients by using what is called pay-per-click advertising campaigns. The most cost-effective solution is offered by Google with their AdWord product. If you would like us to offer guidance in setting up an advertising campaign in this way, please take a look at our costs.